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Mad Monsters

August 28, 2011 by The Belated Nerd

Charlton Publications was an interesting company. Unlike most magazine publishers and all other comic book publishers, Charlton consolidated the whole process of turning out a periodical into a single vast  factory complex in Derby, CT.  Editorial, printing and distribution were all conducted under the same roof. Not content with the savings from strict vertical integration, Charlton also kept costs low by producing products renowned for their low production values in an industry famous for using cheap materials and presses. The two movie monster publications (i.e. Famous Monsters of Filmland rip-offs) they launched in 1961 were no exception.

Like other Charlton publications, Horror Monsters and Mad Monsters had thin covers that tore easily and preserved the fingerprints of all who touched them. The interior pages were yellow before they were even run through the presses. The photos inside the magazines were muddy and devoid of any gray-tones. But if you got a chance to see the covers before too many people had handled them, they were quite eye-catching. Only one cover can be credited to a particular artist and only because Steve Ditko bothered to sign his name to the drooling wolf man on the cover of Mad Monsters #1 (1961). None of the writers were credited either and even the editor was anonymous, using the pen names “Sanzar Quasatood” (Horror Monsters) and “Abernathy Farquad” (Mad Monsters)

Both magazines lasted until 1964. Here are the covers from their inaugural year:

 


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